GREAT AMERICAN PHOTO CONTEST
$50,000 INSTANT WIN SWEEPSTAKES

NO PURCHASE NECESSARY TO PLAY OR TO WIN. PURCHASE WILL NOT INCREASE YOUR ODDS OF WINNING.

The Great American Photo Contest $50,000 Instant Win Sweepstakes (the "Promotion") is sponsored by Great American Photo Contest, LLC ("Great American"). By entering the Promotion, you agree to comply with and be bound by the following official contest rules (the "Rules"). Please review the Rules carefully. If you do not agree to the Rules in their entirety, you are not permitted to enter the Promotion.

ELIGIBILITY:

The Promotion is open to legal residents of the United States and the District of Columbia, living in the United States and the District of Columbia, who are at least eighteen (18) years of age. The Promotion is void in New York, Florida, Rhode Island, Puerto Rico and in any other jurisdiction where the Promotion is prohibited by law, rule or regulation. Employees, members, officers and directors of the Great American, SCA Promotions Inc., (“SCA”), their respective legal representatives, affiliates, parents, subsidiaries, advertising, promotional, fulfillment and marketing agencies, and immediate families (and those living in the same households) are not eligible to enter the Promotion. Contestants wishing to obtain a copy of these Rules may request a printed copy by writing to: Great American Photo Contest, LLC, Attn: $50,000 Instant Win Sweepstakes, 24 W. Railroad Ave., #139, Tenafly, NJ 07670.

HOW TO ENTER:

Contestants wishing to enter the Promotion must first visit www.greatamericanphotocontest.com (the "Website") and complete the online registration form associated with the Great American Photo Contest located at http://greatamericanphotocontest.com/baby1/index_u6.aspx, or such other web page as may be designated for the Promotion by Great American from time to time. In order to register for the Great American Photo Contest, each contestant must include his or her correct and verifiable name and e-mail address, and upload an eligible photograph (in accordance with the Great American Photo Contest Rules located at http://greatamericanphotocontest.com/photo-contest-rules.aspx), in the applicable registration fields (collectively, "Registration Data"). Contestants must update this Registration Data, as necessary, to remain eligible to win. Each qualified entry into the Great American Photo Contest shall constitute a “unique entry” in the Promotion as well. Contestants may only enter the Promotion one (1) time. Multiple entries will not be accepted. If multiple entries are submitted by a contestant, only one (1) entry will qualify for Promotion submission. Any and all additional duplicate winning entries that are submitted by the same individual will be discarded. Great American reserves the right to reject any entries that it believes, in its sole and reasonable discretion, are fraudulent, incomplete or otherwise invalid Individuals participating in the Promotion may also participate in the Great American Photo Contest- Baby Photo Contest. See the Great American Photo Contest-Baby Photo Contest Official Rules for details (http://greatamericanphotocontest.com/photo-contest-rules.aspx). Great American reserves the right to offer the Promotion on only certain of its registration pages. In the event a Contestant registers for the Great American Photo Contest – Baby Photo Contest and does not see the Promotion, if such Contestant would like to be considered for the Promotion, then he/she can send an email to customerservice@greatamericanphotocontest.com providing all of his/her registration information, and requesting to be entered into the Promotion. By registering for the Promotion, contestants also agree to accept e-mail and direct mail marketing messages from Great American and its advertising affiliates. See "Privacy Statement" herein for detailed information concerning Great American's Privacy Policy.

IDENTIFICATION OF ENTRANTS:

Each entry submitted will be automatically randomly assigned an eight (8) digit Encrypted Entry Number between 00000000 - 99999999 ("EEN"). For purposes of these Rules, the "Promotion Database" is defined as the entire list of EEN numbers submitted during the Promotion Period (as defined below). Great American will stop accepting entries on the earlier of (a) 11:59:59 p.m. Eastern Standard Time July 4, 2011, (b) the date that a Grand Prize winner has been selected, or (c) the date the 500,000th entry has been assigned (or if Great American, at its sole discretion, extends the size of the pool of entries by no more than an additional 200,000 entries, then the date the last additional entry has been assigned).

HOW TO WIN:

Within minutes of assigning an EEN to a Contestant, such EEN will be automatically compared to the eight (8) digit winning number for the Grand Prize (as defined below) that was randomly selected prior to the Contest Period by SCA, an independent third party, to determine if the EEN matches the winning number. The Grand Prize winner, if any, will be notified immediately on the Website and via e-mail within thirty (30) days of the end of the Contest Period (contestants should ensure that their contact information is accurate and up to date). The winner will be subject to eligibility verification. The winner will be required to execute and return a notarized Affidavit of Eligibility and Liability/Publicity Release within thirty (30) days following attempted notification. Non-compliance within this time period may result in forfeiture of the Grand Prize. The winner will be required to provide picture proof of identification, which may include a driver's license, passport, voting card or similar government issued identification. Return of any prize/prize notification as undeliverable may result in forfeiture. In no case shall Great American be liable in any manner where a winner has not received notification sent from Great American or where Great American fails to receive a response from the winner within the required response period.The winning EEN and associated entry must identically match the records maintained by SCA and Great American in order for a Grand Prize to be awarded. In the event of a dispute, the information maintained by SCA and Great American will govern. Entries will be deemed made by the person under whose name the entry was registered, regardless of who actually submitted the entry. Be sure to use your correct name and your own e-mail address. In the event that there is any failure, error or other difficulty in the transmission of the EENs to Great American for the Grand Prize drawing, the drawing will be canceled at Great American's sole discretion.

GRAND PRIZE DESCRIPTION:

The Grand Prize winner, if any, will have the option of receiving either: (a) a prize, as may be promoted by Great American, with an approximate cash value of Fifty Thousand Dollars ($50,000.00); or (b) Fifty Thousand Dollars ($50,000.00) payable by check in one lump sum.

ODDS OF WINNING.

The odds of winning the Grand Prize are 1:100,000,000.

LIMITED TIME ONLY/PROMOTION PERIOD.

For purposes of these Rules, the Promotion Period shall be the period beginning at 12:01:00 a.m. Eastern Standard Time on February 4, 2010, and ending on the earlier of (a) 11:59:59 p.m. Eastern Standard Time July 4, 2011, (b) the date that a Grand Prize winner has been selected, or (c) the date the 500,000th entry has been assigned (or if Great American, at its sole discretion, extends the size of the pool of entries by no more than an additional 200,000 entries, then the date the last additional entry has been assigned) (the “Promotion Period”). Entries must be received prior to the expiration of the Promotion Period.

PRIVACY STATEMENT.

For a thorough recital of Great American's Privacy Policy go to http://greatamericanphotocontest.com/photo-contest-privacy-policy.aspx or return to the Great American homepage.

WINNERS LIST.

To receive a list of winners, send a self addressed stamped envelope to: Great American Photo Contest, LLC, Attn: $50,000 Instant Win Sweepstakes, 24 W. Railroad Ave., #139, Tenafly, NJ 07670.

TAX INFORMATION.

Federal, state and local taxes, and all similar fees and assessments, are the responsibility of the winner. Great American reserves the right to withhold taxes from each winning prize, as appropriate.

NO SUBSTITUTION OF WINNERS.

No substitution or transfer of prizes will be accommodated or permitted, other than as expressly set forth herein or in Great American's sole discretion.

PUBLICATION.

Promotion entry constitutes permission for Great American to use contestants' names and likenesses for advertising and promotional purposes without further compensation, excluding residents of the State of Tennessee and where otherwise prohibited by law.

SCA PROMOTIONS, INC.:

SCA is not involved in marketing the Promotion. SCA is not the sponsor of the Promotion and will not respond to any inquiries. SCA is responsible for the selection of the eight (8) digit winning number for the Grand Prize.

RELEASE.

By entering the Promotion, each contestant agrees to release and hold harmless Great American, SCA, each of their legal representatives, affiliates, subsidiaries, parents, agencies and their respective members, officers, directors, employees and agents from and against any and all liability for any injuries, loss or damage of any kind arising from, or in connection with, the Promotion including, but not limited to, liability arising from copyright infringement, improper use of likeness, personal injury, death, damages or monetary loss. Restrictions, conditions and limitations apply. By entering, each contestant further agrees that, in the event that there is any conflict or other inconsistency between the Rules and any advertisements, promotional or marketing materials, e-mails or announcements relevant to the Promotion, these Rules will govern.

CHOICE OF LAW.

Any disputes arising out of or related to the Promotion shall be governed by and construed in accordance with the laws of the State of New York (without regard to conflict of law principles). Should a dispute arise concerning the Promotion, the parties agree to submit their dispute for resolution by arbitration before the American Arbitration Association in New York, New York, in accordance with the then current Commercial Arbitration rules of the American Arbitration Association. Any award rendered shall be final and conclusive to the parties and a judgment thereon may be entered in any court of competent jurisdiction. Nothing herein shall be construed to preclude any party from seeking injunctive relief in order to protect its rights pending arbitration. To the extent permitted by law, you agree that you will not bring, join or participate in any class action lawsuit as to any claim, dispute or controversy that you may have against Great American, its legal representatives, affiliates, subsidiaries, parents, agencies and their respective members, officers, directors, employees and agents. You agree to the entry of injunctive relief to stop such a lawsuit or to remove you as a participant in the suit. You agree to pay the attorney's fees and court costs that Great American incurs in seeking such relief. These Rules do not constitute a waiver of any of your rights and remedies to pursue a claim individually and not as a class action in binding arbitration as provided above. This provision preventing you from bringing, joining or participating in class action lawsuits is an independent agreement. . Should any part of these Rules be held invalid or unenforceable, that portion shall be construed consistent with applicable law and the remaining portions shall remain in full force and effect. To the extent that Great American's Privacy Policy and/or Terms and Conditions are in conflict or inconsistent with these Rules as they pertain to the Promotion, these Rules shall take precedence.

DISQUALIFICATION.

Great American, SCA, each of their legal representatives, affiliates, subsidiaries, parents, agencies and their respective members, officers, directors, employees and agents, are not responsible for lost, interrupted or unavailable network server or other connections, miscommunications, failed telephone or computer transmissions or technical failure, lost online entries, jumbled, scrambled or misdirected transmissions, or other error of any kind, whether human, mechanical or electronic. Persons found tampering with or abusing any aspect of the Promotion, as solely determined by the judges, will be disqualified. If disqualified for any of the above reasons, Great American reserves the right to terminate contestant's eligibility to participate in the Promotion. In the event that any portion of the Promotion is compromised by virus, bugs, non-authorized human intervention or other causes beyond the control of Great American which, in the sole opinion of Great American, corrupts, or impairs the administration, security, fairness or proper determination of the Promotion, Great American reserves the right, in its sole discretion, to suspend or terminate the Promotion or any part of the Promotion, or any combination of the above. Great American, SCA, each of their legal representatives, affiliates, subsidiaries, parents, agencies and their respective members, officers, directors, employees and agents are not responsible for any problem with entries generated by computer hardware or software malfunction, error or failure, whatever the cause. Great American's sole responsibility for any irregular entry is replacement with another entry in a subsequent drawing. If a potential winning entry is made by Internet or other computer entry, that potential winner may be required to provide Great American with proof that the potential winner is the authorized account holder of the electronic mail address associated with the potential winning entry.

INDEMNIFICATION:

You agree to release, indemnify and hold Great American, SCA, each of their parents, subsidiaries and affiliates, and their respective members, officers, directors, employees, agents, co-branders and/or other partners, harmless from and against any and all claims, expenses (including reasonable attorneys' fees, costs and settlement costs), damages, suits, costs, demands and/or judgments whatsoever, made by any third party due to or arising out of: (a) your use of the Promotions and/or the Website; (b) your breach of this Agreement; and/or (c) your violation of any rights of another individual and/or entity. The provisions of this paragraph are for the benefit of Great American, SCA, each of their parents, subsidiaries and/or affiliates, and their respective members, officers, directors, employees, agents, shareholders, licensors, suppliers and/or attorneys. Each of these individuals and entities shall have the right to assert and enforce these provisions directly against you on its own behalf.

LEGAL WARNING.

Any attempt by any individual, whether or not a contestant, to damage, destroy, tamper with or vandalize the Website, or otherwise interfere with the operation of the Promotion, is a violation of criminal and civil law and Great American will diligently pursue any and all remedies in this regard against any offending individual or entity to the fullest extent permissible by law and in equity.